Liberate Yourself, Liberate Emporium, & Liberate Community Co-op
I have worked for LA-based company with 2 brick and mortar stores, Liberate, since 2023 as their marketing and social media manager.
In this role, I was responsible for in-store videos and signage, website, weekly newsletter, social media accounts, monthly events graphics, & more.
When coming to this company, I helped them rebrand and simplify their message. They didn’t have specific brand fonts, a functional website, and a consistent way to communicate what they do for their community.
The Website
Liberate wanted to maintain a lot of the colors, and iconography that they invested in. Together we worked out a harmony between ease of use for the website searcher + their brand uniqueness.
The Newsletter
At Liberate I was responsible for text & email marketing. We sent out a weekly newsletter to over 7k subscribers in addition to various other marketing and events based emails.
In-Store Signage
I created a 15-minute video of evolving TV slides for each location every month. I made sandwich board designs & in-store handouts and flyers.
Social Media & Events Images
We hosted about 30 weekly classes and 40 separate events monthly that I made graphics in multiple sizes and iterations (in addition to regular social media content). Here are some samples…
